ApexMarkets - 2022/2023

Revolutionizing ApexMarkets: Building the Best Forex Trading Platform with a New Website, Client & Admin Portal Designed for Optimal User Experience.

ApexMarkets new website, client and admin portal is now live. The ApexMarkets team has given me the opportunity to publish this case study.

macbook 16 pro

Company info & goal

ApexMarkets is a leading online trading platform owned and operated by Apex Capital Markets LLC. With a commitment to providing the best user experience, ApexMarkets aims to be the go-to platform for traders looking for a seamless and secure trading experience. The platform offers a wide range of trading instruments including Forex, Cryptocurrencies, Commodities, and more, making it a one-stop-shop for traders.

Their goal is to provide traders with an intuitive and easy-to-use platform that offers advanced trading tools and features, enabling traders to make informed decisions and maximize their profits.


Finance, Forex and Fintech


Website, SaaS, Web App

Service i provided

Ux design

User research and analysis,

User flow,


Ui design

Interaction design,


Testing and redesign.

Design system

Style guide,


Project management.

Presenting the new
ApexMarkets Platform

Conducted months of in-depth user research and had extensive discussions with the CEO and team to determine what features would make ApexMarkets the best forex trading platform for traders worldwide. Here are some sneak peeks of the client dashboard design that we came up with:

macbook 14 pro
dashboard kyc
macbook 14 pro

As part of our efforts to make ApexMarkets the top choice for forex traders worldwide, we also conducted in-depth research into the design and content of the platform's marketing page. Our goal was to create a page that would not only attract new traders but also provide them with all the information they need to get started with forex trading. To achieve this, we focused on developing a design that is clean, modern, and easy to navigate, with clear calls-to-action that encourage users to sign up and start trading. We also made sure to include detailed information on the platform's features, benefits, and security measures, as well as educational resources that would help new traders understand the forex market and make informed decisions.

macbook 14 pro
website image
website image
website image

The admin dashboard needed to be clean, user-friendly and easy to navigate, allowing managers to efficiently handle the entire platform. Designing admin dashboard was the toughest challenge for me, but with the help of the ApexMarkets team, we were able to create an admin dashboard that not only looks clean and simple but also provides the exact functionalities and controls that they required.


Design system

As part of our efforts to create a cohesive and consistent design for ApexMarkets, we developed a comprehensive design system that spans across the entire platform, including the website, client portal, admin portal, social media templates, email templates, and more. This design system helps to maintain consistency in the visual style and user experience across all channels, ensuring that users have a seamless and intuitive experience as they navigate the different parts of the platform.


The result

After years of hard work and dedication, we were delighted to finally launch ApexMarkets in December 2022. It's been exciting to see the platform gain traction and receive overwhelmingly positive feedback from users worldwide. In just a short time, we've seen:

  • A significant increase in sign-ups as more people discover the platform's benefits

  • Over 300 million transactions happening on the platform, demonstrating its reliability and effectiveness

  • Users from over 100 countries currently utilizing ApexMarkets, making it a truly global trading platform

It's been a rewarding experience to see the impact that my design work has had on the success of ApexMarkets.

“Working with Zesan was one of the best decisions our company has made. He is very easy to work with and has a golden imagination and creativity. His eye for detail is just impeccable. What he did for our company was truly amazing. He took an outdated version of our app and made it into something world class… Our customers are just ecstatic. Our retention rate is significantly up. Our positive reviews are significantly up. Our app store ratings from over 5000+ reviews is at 4.6. We are ready to work with him on another project. We just hope he is ready.”

Founder of Apexmarkets